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When you think about the hero in your nonprofit story, it’s the donor who... Second, create a clear narrative and brand story with the StoryBrand framework. Making the StoryBrand Framework effective for non-profits requires a fundamental pivot. StoryBrand helps you identify that story. dressember.org. In this video Don explains the 2 ways you can go about creating a BrandScript for a non-profit. The viewer has started to identify with the character’s plight. The Non-profit BrandScript If you’re creating a BrandScript for a non profit your “customer” can either be the people you’re helping or your potential donor. We ourselves are a social business and we have had our share of struggles, even though we are a digital marketing company. It's because they have a great mission and position it well with the Storybrand Framework. There are three steps you must follow to create a nonprofit StoryBrand website: First, know and understand your supporters. We need the viewer to see a pathway forward to becoming the hero that they really are. StoryBrand works for non-profits too! There is already a need and, whenever there is a need, there is a strong story behind it.
It was thanks to the StoryBrand framework that we managed to create a simple message that resonates with our supporters. Your nonprofit organization makes a difference in the lives of the people you support.
In fact, I find the Dressember website to be one of the more compelling I've ever come across. This is where StoryBrand for nonprofits comes into play. Now, we now need the viewer to see their real power to make a difference and solve the character’s problem. That’s the first step in laying the groundwork to engaging your target audience.